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Me? I’m just a lawnmower

by on March 22, 2013

Before you ask, no I do not have a funny walk.  Well all right, maybe occasionally but it’s not nice to mock.  So shut up, you at the back. No jelly babies for you after class!

This week, I’ve been joined by Michael Brookes, who hides out in the same Goodreads group I frequent.  He has some thoughts about marketing, and then a few comments about his latest release as payment for helping me out with this guest post.  Over to you, Michael.

Spreading the word

After writing a story worth reading, the second biggest challenge for indie authors is generating sales. It’s difficult for new authors to get noticed even when they are supported by a publisher. So what can you do if you don’t have a big budget?

The first steps are simple. Picture a series of expanding circles around you. These illustrate your degrees of contacts. The smallest circle is your closest friends and family. Let everyone in this closest circle know you have or about to release a new book. It’s perfectly acceptable to use strong arm tactics with this group 🙂

As well as gaining a few sales you may find they have good ideas for spreading the word further. If you’re one of these lucky people then listen to them, their enthusiasm to help can be a boon.

The next circle out is your wider set of acquaintances, people you work with, socialise with or just know by sight. These will be a little less accepting of your book than the closest circle, but they’re still worth engaging. They already know you and hopefully some will help spread the word even further.

Of course engaging with people one to one isn’t the most efficient way to gain new readers, but it is a good way to get used to describing your book and telling people about yourself. In some ways that can be the hardest part of all. Not all writers are good at presenting themselves and their books, but like any skill it can be learnt.

Expanding further you can look around your local town for other promotional opportunities. Check with the local library, local bookstores, local colleges and universities. Also check with the local press.

Ok, so you’ve now explored many if not all of your local  options. Hopefully that will have gained you a few more fans. Next we grow the circle even further thanks the wonders of the Internet. As we all know, the Internet is a great way to meet like minded people. There are forums and blogs for every type of interest. You know have to find the ones that match your book.

A good place to start is Goodreads. Goodreads is a site comprising of different groups, make sure to look for the groups that match your book as closely as possible. Some judicious searching will reveal other useful groups. When joining a new community don’t dive straight in and start promoting your book. Get to know the community, make sure you know the rules. More importantly try to make a contribution.

As well as websites there are the social networks like Twitter, Facebook and many others. As with sites you need to invest time and effort to get results, simply tweeting you’re book details over and over again will annoy your followers more than gain you sales.

And most of all keep writing. The more good work you have out there, the more likely it is to get noticed.

And now, the sales pitch!

Conversations in the Abyss

‘Conversations in the Abyss’ is the sequel to the 5 star rated supernatural thriller ‘The Cult of Me’

Stealing Lazarus’s miracle gifted him immortality. Combined with his natural ability of invading and controlling people’s minds this made him one of the most dangerous people on Earth.

But the miracle came with a price. His punishment was to be imprisoned within the walls of an ancient monastery and tormented by an invisible fire that burned his body perpetually. To escape the pain he retreated deep into his own mind.

There he discovers the truth of the universe and that only he can stop the coming Apocalypse.

Buy now from Amazon:



About Michael Brookes

Michael Brookes is an Executive Producer with a leading UK games developer. Working in games and writing are two of his life passions and considers himself fortunate to be able to indulge them both. He lives in the east of England, enjoying starry skies in the flattest part of the country. When not working or writing he can sometimes be found sleeping. Which is good as that is where many good ideas come from.

Other Books by Michael Brookes

The Cult of Me

For too long he dwelt apart, watched those who passed him by. With his unique abilities he entered their minds and inflicted terrible suffering upon them. They didn’t even know who he was. The game has lasted for years, but now the game has become stale. On an impulse he decides to make a final and very public last stand. After surrendering himself to the police he enacts his plan to seize the prison for his final bloody act. 

There he discovers that he’s not as unique as he once thought.

An Odd Quartet

A quartet of dark short stories (10,000 words) to thrill and chill.

The Yellow Lady
Grave robbing is a dirty business, in more ways than one. When he disturbs the grave from a childhood scary story he discovers it’s not always treasure to be found.

This Empty Place
At the heat death of the universe, Death contemplates his existence.

Forced Entry
Terrorists seize an average suburban house. A Special Forces hostage rescue team is sent in and encounter more than they were trained for.

The Reluctant Demon
A young demon prepares to take his possession exam.



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  1. Thanks for the feature Will!

  2. I love goodreads, It’s a great place to host a giveaway in exchange for honest reviews or just to increase exposure, but like you say you need to make sure you follow the rules and these vary from group to group. Great post Michael 🙂

    • Thanks, I think it’s always worth spending a bit of time getting to know the lay of the land before any shameless self promotion 🙂

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